Company Profile

Bliss & Reels Pty.Ltd. is one of the largest machinery merchants in the South Pacific region and supplies and services a large range of manufacturing and production machinery, mainly for the metal processing industry.

It was founded in 1948 as a specialised sales and service agency for the importing of production machinery, mainly from Europe.

Over the years Bliss & Reels has developed into an international group with over 15 employees in the South Pacific Region.

We have become one of the biggest machinery merchants in Australia, representing leading manufacturers from all over the world on an exclusive agency basis.

We are one of the largest importers and distributors of production machinery in Australia and New Zealand.

Our aim is for continued growth, expansion and diversification into related activities all over the world.

Whether you are thinking of modernising your existing machinery equipment or installing a new one, you can count on Bliss & Reels for quality equipment, on-time delivery and competitive prices.

We are your partner now and in the future.